Month: March 2018

Promotional Ad – Reverse Engineered

Louis the gorilla ad with lines

Ad Strengths?

This ad really got my attention. The picture for one, and then when I read the headline, it was so intriguing that I had to click on it and watch the video. This ad was on Twitter and it was promoting the video about this gorilla that walks like a person. I think that the headline not being complete and using the … to make us want to know how they finish and what it has to do with the gorilla keeping his hands clean.

Ad Weaknesses?

The only weakness that I might possibly see is that it is not exactly centered on the intersection of the Rule of Thirds. (I don’t know, maybe its a grid instead?) I really don’t see that being a problem though and I really like it.

What is ad trying to accomplish with its design?

This design is trying to catch our attention and draw us in so that we will watch the video. It was obviously very successful. This looks like the Rule of Thirds to me. The image takes up approximately the left third and the text takes up the right two-thirds. The headline takes up the top third with the description taking up the middle third. I like the gorilla facing the text; it looks like he might just walk right through the text, showing us his “human-like gait.” The hierarchy works well in both size of font and color. I am attracted to the image and then the headline which is in black and larger and then down to the description which is gray and smaller.


The number of clicks to watch the video would show success. Also the number of likes and retweets would show success. This one has had 1.6K likes which sounds successful to me.




Social Video – Reverse Engineering Post

Tasty presents – “Whether you’re buying a cheap or an expensive cut of steak, it’s about how you’re cooking it that’s going to make the biggest difference.”

I’m not even a big steak enthusiast, but this got my attention. It was either this or one on making a chocolate cake. I thought I’d give you a rest from the Lakers, although I was so tempted to do a Kobe video. Some of my audience aren’t all Kobe or Lakers fans.

The strengths of this video are that it is very informative, and gives some really good information about steak in general and about different cuts of meat. The pictures make my mouth water even though I’m not usually into steak. It is narrated very well. I like how the plate in this first picture is arranged. The white plate is a nice contrast to the dark meat. The potato wedges and the salad greens provide a nice contrast and help balance out the meal, as well as the plate.

cheap vs. expensive marked

One of the weaknesses might be that on the frames that have text, the text could stand to be a little bigger and in sharper focus. Maybe the backgrounds with the solid colors could be either the same or more schematic. Most of the time the images are centered, but in the image above, it does follow the rule of thirds.

list of inexpensive steaks

I really like the butcher block cutting board that they use in the background for most of the frames. I also think that the meat on the diagonal with the juices at the bottom is more interesting than if it were just horizontal. I like the information that they provide here; it’s much more than an ordinary recipe video. For example, we learn that the juices from the meat is not blood, but myoglobin.(

not blood

This video is trying to teach us more about steak and how to cook it for optimal enjoyment. It makes me want something that I don’t usually crave, so I think it is very successful.

Learn job skills that can change your life!


El Monte-Rosemead Adult School has begun pre-registration for their vocational training courses, starting with current students on Friday, March 2nd at 8 a.m. New students may register starting on Monday, March 5th. New students are required to take an assessment prior to registration, which can be done during regular hours any time before registration. Classes will begin Monday, March 19th.

A variety of career sequences is available such as: Administrative Assistant, General Office Clerk, Accounting Clerk, Financial Clerk, Nursing Assistant, Vocational Nurse, Machinist, Medical Assistant, Medical Billing and Coding, Pharmacy Technician, Physical Therapy Aide, Building and Construction, Electrician, and School Security. A sequence must be selected at the time of registration. Many of the career sequences require pre-requisites. If you click on the link above, you can explore the sequences we offer and learn what pre-requisites there are. There is a test-out option available for the pre-requisites.

Registration fee is $20 per quarter. There is also a lab fee of $5.00 per class ($10 for Microsoft Independent Study classes) The Microsoft Independent Study courses are open entry and can actually be started at any time, however, there will be lessons offered for Word, Excel and PowerPoint that will begin at the start of the quarter and are designed to get you through the course in the 10 week quarter.

For more information, please contact us at: 626.258.5800 x8203 or email: