Month: February 2018

Article about Laker’s Rising Stars by Kevin Ding

Lakers article REP2

Since I am a Laker’s fan, but I really don’t have time to keep up with what’s going on, I take this opportunity to read a little about their news and analyze their social media article while I’m at it. As you can see above, this ad follows the rule of thirds pretty well. It is all in black and white except for the Laker logo in the very top left hand corner. So even though the Laker logo is small, it gets noticed because it is in color. The image is in black and white, but if you go to the website, the reporter, Kevin Ding has all of his news (The Point) in black and white, so it is consistent with his other news stories.

The Point with Kevin Ding

The image is definitely the focal point and both outside guys are positioned on the lines that divide it into thirds. The guy in the middle definitely gets noticed though. He has the ball, is taller and darker and has his arms all tatted up. He also has more interesting hair. He was placed in the middle for a reason. My eye then goes over to the logo and then  down to the title/caption under the image. Then I just naturally read the text underneath, then I go back up to the top and read the text on the top. It is a repeat of what is down below, and then adds something that gets my attention and causes me to click on it and read the article to find out how they manage distractions. I am continually distracted with stuff on Facebook while I’m on Facebook trying to do my homework. It was interesting to read about how easy it is for them to get distracted as they decide how they want to brand themselves as new Lakers.

Let’s talk about Kevin Ding’s logo, “The Point with Kevin Ding.” I love his logo!! I love how he used the pencil symbol as the “i” in POINT. It is very meaningful since he is a writer. He also has a point he’s trying to get across in every article. I love the alignment and the hierarchy it uses with the POINT being largest.

So the strengths are a great image with a great logo and then the use of the Laker logo makes it official. If there is a weakness, it might be that they repeat on top exactly what it says on the bottom, but I don’t know that repetition is necessarily a weakness. Then they add the sentence that got my attention and made me read the article. I think it is a very effective promotion of their article. The article actually talks about these three guys. The background is kind of a urban grunge look and there is good contrast with the white logo and the players. The metrics that would show success of their campaign would be the number of people that click to read the article. I guess there is a certain amount of success with likes, shares and comments too.

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Los Angeles Lakers Slam Dunk Contest REP

laker logo

The brand’s strengths are their colors and logo. I love the purple and gold; they are great complimentary colors. Having the basketball as part of the logo is a great idea and the horizontal lines going through the letters show the motion significant of the players running up and down the court.

Laker's slam dunk contest

In this ad they use good contrast with the text color being  gold and white on the purple background. They are using the Rule of Thirds for the layout. There is a texture of some kind in the background which also provides motion leading you across the page or (court?). The gold posts on each end seem to represent the goal on each end and gives a nice finished look on each side. I like the various rotations and positions of the “slam dunk” lettering that adds interest and is a good reason to break the rules of alignment. The lightning bolts around the dunk also adds to the hierarchy of the message. Even the text above and below the ad has hierarchy with the text at the bottom larger saying what it is but the smaller text above giving more detail and the “call to action” for where you are supposed to go for more details. I think this is effective although the text below does repeat what is in the graphic. I think the red check mark also adds a pop of color to draw attention to Verizon as the sponsoring company. The hierarchy in lettering is interesting and effective. “FAN SLAM DUNK” is the focus with thicker letters and all caps; then there is extra emphasis on “SLAM DUNK” because it is in motion with various rotations and positions.”  My eye is not sure where to go next though, the thinness of the lines for ONLINE CONTEST get my attention because of the thinness and looseness of the tracking, but VERIZON also gets my attention because of the thickness and close tracking of the letters; maybe that is a possible weakness. I like that the ONLINE CONTEST aligns with the “FAN SLAM DUNK” above.

Laker's slam dunk contest marked up

The purpose of this ad is to generate interest in having people sign-up for the slam dunk contest. The metrics to determine if the brand is successful would be how many people click on the link and sign-up for the contest. I think shares, likes, and comments would also show degree of success, but not as much as clicks on the link to sign-up, as I’m sure many would like it, but not necessarily want to participate in the contest.