Month: January 2018

Personal Manifesto

“Life is all about how you handle Plan B.”

This assignment has caused some anxiety and trepidation. As I have read many of my classmate’s blog posts, I try to remember what I felt like when I was their age. After one brief semester at BYU (Provo), I quit school, got married, moved to Southern California and got a job to support my husband through school. I became a secretary for a senior citizens’ center. I only took typing (on typewriters) in my senior year of high school because my mother pretty much insisted. When I told her that I didn’t know if I would have time in my schedule because I was taking all “college prep” courses, she said that I would need typing skills for college. Business/secretarial courses had not interest me at all, but I didn’t really know what I wanted to study. I wondered about being a Math or PE teacher (mostly because I really liked my math teachers and PE teacher).

I worked as a secretary for 7 years and quit when my second child was born. I actually really liked that job. My husband never finished college back then though, my first daughter got meningitis when she was six months old. We only had one car and he was taking the bus to work and then to school, which were 20 miles or so east of us. My daughter was hospitalized in Hollywood (about 20 miles northwest of us) at the Childrens’ Hospital there and riding the bus out there to meet us after school was a nightmare, so he dropped out of school. 36 years later, we heard about Pathways and we both enrolled. My husband graduated a year ago last December and I’m getting close. I keep saying that they hadn’t invented what I want to do yet back then.

I got a designated subjects vocational teaching credential in 1996 and have been teaching computer classes to adults since then. I think I am rather good at teaching and I’m always learning something new to benefit my students.  After being home with my children (4) for several years, my husband got laid off and I knew I needed to go back to school to update my skills (computer instead of typewriter). I have taught at the school where I went to take classes now for over 20 years. I have taught all the Microsoft Office programs as well as Adobe Photoshop, Illlustrator, InDesign and Dreamweaver as well as some HTML5 and CSS and a few others. I decided to major in Web Design so I could enhance what I was already teaching and then we got a new principal and she has since discontinued our web design program.

I have learned to be adaptable to plan B. I have really enjoyed my career, but most importantly have found that my passion is helping my students learn skills that will help them improve their lives. I feel like my career path was inspired and that I was lead to the opportunities that I have had. I never had a plan to become an “adult education teacher” when I went to college the first time. Things just fell into place. I will probably teach for 5-7 more years before I retire. I may decide to try and teach part-time at one of the community colleges in the area after I get my bachelor’s degree.

me plus sevenMy five children are all adults now and so they don’t need me much, but once and awhile I am still able to assist them in some way. I am looking forward to spending more time with my grandchildren. I hope to volunteer in a local “Burrito Project” for the homeless. I also would like to get involved with making dresses for girls in Africa. I have also thought about possibly going on a mission with my husband. We would like to travel a bit.

As far as my social media presence, I use Facebook quite a bit to keep in touch with family and friends, share an occasional recipe and I also like to share uplifting stories and a joke once in awhile. I also plan to clean out closets, cupboards and drawers once I finish school and/or retire. Teaching 40 hrs/week and going to school has taken its toll on my house. We also plan to do some other fixing up projects around the house.


Porto’s Facebook Post – Reverse Engineered

Today as I was mulling over what company I should review this week, I thought of Porto’s, a very popular bakery/cafe in the Los Angeles area. I went to their Facebook page, and wala, they just happened to have their ground-breaking today in a neighboring city. So the main purpose of the ad is to inform people that their project has begun and to look forward to updates and upcoming employment opportunities.

Porto's groundbreaking

I am very excited about this!! Every time my sister would travel down here for business, she always wanted to go to Porto’s and I would love to meet her there, but it was a bit of a drive. I didn’t usually go there for that reason, unless it was to meet her. She provided a second fabulous reason.

I think this ad is very successful and accomplishes its purpose. It makes its announcement and basically says to stay tuned for further updates. I have already invited friends and family that I know like Porto’s to like this post. If you read through some of the comments, you can clearly see that this ad generates excitement. One person is already planning to go there for their birthday. This post was made today and as you can see it already has 1,876 shares and 2,274 comments. This has happened in the last ten hours. With that kind of response, I really don’t see any weaknesses here. I like the fact, that the photo displays women with hard hats and shovels too.

This is already in my Newsfeed because I liked there post about the ground-breaking:

Porto's ABC7

Zupas Facebook Campaign

brandZupas is one of my favorite places to go eat lunch when I am in Utah. They have fabulous soups, sandwiches and salads.

Their main objective on their Facebook campaign is to promote their business which is a cafe that prides itself on healthy, fresh, made-from-scratch soups, salads, sandwiches, and decadent desserts. I think the presentation principle is a major key when someone is trying to promote food. These pictures display that principle quite well. They are presented in a way that causes me to want to go there (right now actually).

They use red, black and white for their brand colors and their logo. These colors are used in their red bowls and the black and white background of the salad picture. They also do catering and below you can see a picture of their truck with the same branding colors.

catering truck

I think they also observe human behavior and determine that there is a need for healthy choices in our eating.

This may be stretching it a bit, but I think that they also use the progress principle because they have really improved salads to where people crave the kind of salads that they make. I for one, could eat a salad there every day because of the variety and appeal that they alone have, not to mention their delicious soups and sandwiches.

There is also the expectation principle. As seen in the following pictures, there is an expectation of Zupas being a a good place to enjoy the friendship of others, as well as a good place to work. When I go there I expect to have a good time and enjoy my food. The first time I went there, I ordered a salad/soup combo, but was pleasantly surprised to also get a chocolate covered strawberry, more than I expected.