Month: February 2017

Lesson 8 – Creating a Google text Ad

Kitchen Power Tools
Using your Fagor Multi-cooker like a boss

This was the ad that I created for this week. I posted in on the discussion board and only got one response. This was frustrating for me because I felt that I gave some good feedback, but got very little in return. It was a good response though, in fact, just the response that I wanted. I just wish that more of the class would have looked at it and responded. We learned that we should highlight what makes you unique, free shipping? dazzling variety?; include prices, promotions, and exclusives; empower customers to take action; include at least one of your keywords, match your ad to your landing page, and appeal to customers on mobile.

On another website, it says that we need to target the right audience. I hope I was doing that with the line: “using your Fagor Multi-cooker like a boss.” It also said to refine our keywords using square brackets around our keywords. It said to test multiple ads simultaneously, track the return-on-investment of each ad, include targeted keywords in our ad, sell the benefits, include attention grabbing words in our ads, use words that provoke emotion and enthusiasm, see your Unique selling proposition, link to relevant landing pages, remove common words, and deter freebie hunters by including the price at the end of the ad.

Lesson 7 – Adwords Campaign and Choosing Keywords

This week we set up our adwords campaign. I found this rather difficult to do. It was not very straightforward and did not work for me like the video. I still don’t know if I did it right or not. When I put in my billing information it automatically started the campaign and I had to figure out out to stop it (pause).  It seemed like most of the discussion revolved around whether or not to have automatic bidding or manual bidding. Most of us felt that we did not understand it well enough to do the manual bidding; hopefully, Google will know better. I wish we would have had better instruction on this.

Our second activity was to choose keywords. We had to choose a list of at least 20 keywords and they had to be grouped into a theme. Then our discussion was about what constituted a good keyword. We discussed that they should be specific, but maybe not too specific. We also learned about negative keywords that would filter out things that we didn’t want to come up in our search. We talked about yoga pants and when I googled “yoga pants” I got blogs as well as pictures of girls in yoga pants. Not sure how to eliminate them though. It was a meaningful discussion.

Lesson 6 – Legal Structure, Licenses and Taxes

This week we discussed various legal structures from sole proprietors, to partnerships to corporations. Most of us decided that the sole proprietor legal structure was the best to start with. It is easier and less expensive also a husband and wife can be considered together as a sole proprietor. As a sole proprietor, you are entitled to all the profits, but you are also responsible for all the debt. There is unlimited liability and you could lose your personal property if there are liability issues and someone sues you. With a partnership, you have someone else to share the profits as well as the liabilities, but there are often disagreements. With a LLC, Limited Liability Corporation, stockholders have limited liability, they can be transferred to someone else, but they are more expensive and are taxed twice and are closely regulated.   Most of us felt that a sole proprietor was find to start with and that if our businesses really took off, that we may choose to incorporate down the road.

As far as taxes and licenses go, I learned that Oregon doesn’t have any sales taxes. They have higher property taxes instead. Texas has no state income taxes. For a sole proprietor in California, they would need to get a business license, a Fictitious Business Name Statement, and they would have to estimate taxes and pay quarterly. We would also have to pay social security taxes as the employee and the employer (so double) and Medicare tax in federal taxes. I still never really understood what is required in an affiliate business. In some places it depends on the level of income that you generate. I can see that some cities/states are more business friendly.

Lesson 5 – Design and Payments

This week we explored and discussed design concepts. We seemed to agree the responsive design was key. Nobody wants to scroll side to side when reading a web page. We also seemed to agree that keeping things simple was also a good design idea. Some felt that the navigation should be at the top, but that the drop down menu button is not sufficient and not as well known. The design should be consistent in colors and layout so that there is a feeling of unity. I have heard it suggested that you design for the mobile device first and then the computer. I usually design for the computer first, though keeping the mobile device in mind.

We discussed the use of PayPal. PayPal does allow credit card use and does not require a client to have a PayPal account in order to use it. We designed a PayPal button and copied and pasted the code into a word document to turn in. I think I will use PayPal on my website so that they can have the convenience of paying with a credit card; I will also allow them to pay cash after the service is provided. A disadvantage of PayPal is that it takes the customer away from your site to their site to do the transaction. There was a lot of discussion about security and fraud. There was also some discussion about “add to cart” button versus a “pay now” button. Some thought “pay now” was too pushy. “Add to cart” allows a buyer to purchase multiple items; I’m not sure if PayPal’s “pay now” button does.

View Post – B 250: 01 (Online); Winter 2017 – Brigham Young University – Idaho

According to Kissmetrics (, they suggest:

  1. Provide a number of payment methods
  2. Allow payments without requiring an account
  3. Deliver seamless design – checkout page should have the same design as the others.
  4. Don’t redirect people, which they say is the main disadvantage of using a service like PayPal.
  5. Make errors easy to fix. “Ideally, you want an error message to appear in the field in which it occurred.”
  6. Ask for essential information only
  7. Provide reassurances on security and privacy
  8. Keep distractions to a minimum
  9. Have clear calls to action

Of course there’s more detail if you go to the website above.